SPECIAL TIMES OF YEAR DESERVE A SPECIAL BUTTER
How we encouraged people to reach for the Lurpak when they were cooking up a storm.
To take the ATL platform ‘You’re not a cook until you cook’ and create a global shopper activation toolkit that gets food lovers to choose Lurpak for their Easter and Christmas cooking and baking.
We created a range of assets to excite consumers during key seasonal shopping periods and inspire them to trade up and expand their cooking repertoire.
We developed concepts with creative designed to transport consumers into the scene with our unique photography capturing the honest yet aspirational moments. These worked alongside a direct call-to-action to choose Lurpak.
The work was also used to produce a through-the-line toolkit which was rolled out across all the global markets.