Skip to Content

CHANGING THE NATION'S CHEESE HABITS

There’s more to cheese than just a bit of mild cheddar and crackers. A lot more. We just had to spread the word.

BRIEF

Castello’s cheeses are traditionally merchandised separately, so awareness of the range was low.

With a target audience of young, trendy foodies, we needed to find a way to put Castello front of mind.

IDEA

We created the first pop-up concept store in fashionable East London. Our immersive experience was not only a shop offering cheese and accompaniments it was also an eatery with lunches, platters and a licensed bar – all designed to excite consumers with new and unexpected food and drink pairings.

Exclusive special events were promoted through social media including tasting sessions from food and drink experts, Matt Day and Stefan Gates.

RESULTS

Foodies soon sniffed it out and the experience became a destination for the culinary collective.

5,000 visitors through the door

23,300 samples enjoyed

Cadbury
NESTLÉ